Booking.com first conducted research on consumer attitudes about traveling more sustainably in 2016. Since then, we have surveyed nearly 230,000 travelers across 35 markets . The latest data from 2025 shows a shift in traveler perceptions of what sustainability encompasses.For the first time, more
than half of travelers (53%) are now conscious of tourism’s impact on local communities as well as the environment.
2025 Geostrategic Outlook
The past year has been characterized by political and policy uncertainty, in large part due to what we dubbed the
