Booking.com first conducted research on consumer attitudes about traveling more sustainably in 2016. Since then, we have surveyed nearly 230,000 travelers across 35 markets . The latest data from 2025 shows a shift in traveler perceptions of what sustainability encompasses.For the first time, more
than half of travelers (53%) are now conscious of tourism’s impact on local communities as well as the environment.
Regulatory Experimentation: Moving ahead on the Agile Regulatory Governance Agenda
This policy paper aims to help governments develop regulatory experimentation constructively and appropriately as part of their implementation of the
