Key findings
1. Hype cycles can misdirect resources: Novelty-driven investment often prioritizes emerging technologies over solutions that address real-world needs, leading to inefficiencies and missed opportunities.
2. Principles-based innovation can enhance long-term impact: Companies that align their innovation strategies to advance solutions that are collaborative, sustainable, resilient, humancentric, transparent, accessible, efficient and scalable are more likely to create meaningful change and minimize the risk of societal harm.              3. Real-world examples are helpful in translating concepts into practice: Insights from case studies demonstrate how organizations have successfully implemented these principles, highlighting the factors that contributed to their success and the investments required to scale.